Sourcing Standards

Each of our coffee offerings is carefully sourced for quality, integrity, and the positive impact that producers and importers make in the communities where the coffee is grown. Every coffee we choose must fulfill at least one requirement from the categories below.

Environmental Sustainability

We take the common trope of ‘vote with your dollars’ to heart. That’s why we seek out small-scale specialty coffee farms and cooperatives working in harmony with their surrounding environments. Whether it’s supporting certified Organic coffees, sustainable farming practices, on-site animal husbandry, or fostering ecological diversity to preserve local flora, these efforts are essential to us—and we know they matter to you too.

We believe in enjoying a better cup of coffee without contributing to deforestation or environmental harm. When the true cost of coffee comes at the expense of our planet, we know we can do better—so we do.

Social Responsibility

Building relationships with producers and our importing partners is one of the most rewarding aspects of our business. We strive to support an inclusive, transparent, and equitable coffee economy, ensuring that producers are compensated at or above Fair Trade standards.

Beyond fair compensation, we go the extra mile to source from cooperatives and importers who invest in initiatives that uplift the communities at origin—whether that’s education, healthcare, or infrastructure development. When you enjoy a cup of FreeForm Coffee, you’re helping make a difference in these communities.

Quality and Innovation

While coffee has been enjoyed by humans for over 500 years, today is truly the golden age of coffee! Never before have so many producers, roasters, and consumers been this focused on quality.

We consider it an honor to work with coffee growers who push the craft forward through innovative growing and processing techniques.

Thanks to these trailblazing producers, we have access to top-quality green coffee beans. Our job as roasters is to unlock the full potential of these beans, gently roasting them to highlight the unique flavors that make every cup special.