Our Impact

In today’s interconnected world, we believe businesses have a responsibility to create positive change and minimize their carbon footprint

At FreeForm Coffee Roasters, we’ve developed an internal Impact Initiative to reduce our environmental impact and give back to the communities that produce and consume the coffees we roast. While our current efforts may be small in scale, we believe that every action counts. And we’re just getting started.

1% to Charity

Beginning in February 2024, we’ve committed to donating 1% of our revenue from coffee sales to vetted regional non-profit organizations working in environmental stewardship and human rights. It’s just one way we’re giving back to the communities that support us and the environment we’re privileged to call home.

Benefit Organizations:

2024 Q1: Sedona Public Library
2024 Q2: Sedona Oak Creek School District

Past Project - One tree planted for each bag sold.

Commercial agriculture often leads to deforestation to make room for crops, but restoring forests is one of the most effective ways to mitigate climate change. As our first major impact initiative, we partnered with Eden Reforestation Projects, a 501(c)(3) non-profit organization, to help restore forests on a massive scale.

For every bag purchased—whether directly from us or through one of our local partners—we purchased a tree for Eden’s team to plant. Half of the trees were planted in East Africa, and the other half in Central America.

Thanks to your support, we planted 15,300 trees during the course of this initiative!

Carbon Neutral Shipping

One of the largest sources of carbon we generate is shipping your coffee. That’s why we contribute to the Shopify Sustainability Fund to purchase carbon offset credits for every package we ship. The carbon footprint of each shipment is calculated based on size, weight, and distance, and an appropriate donation is made at the end of each month to offset the carbon generated.

These contributions help fund over 20 vetted carbon sequestration organizations that employ various technologies to capture carbon from the environment. Like all our impact initiatives, this is funded entirely from our profits and comes at no additional cost to our customers.

Carbon-neutral shipping on all orders
1633kg
shipping emissions removed
That's like...
4179
miles driven by an average gasoline-powered car
We fund innovations in...
Soil
Forest