Our Story

    From campus coffee carts to community-focused cafes, we've had a 20 year love affair with coffee. We're thrilled to share our passion for coffee, community, and sustainability with you!


    Locally Owned and Operated

    Hi! We're Daniel and Monica Garland, founders of FreeForm Coffee Roasters in Sedona, Arizona.

    Having met in San Diego, we moved to Daniel's hometown of Sedona to start our family and participate in the community he grew up in.

    With a background in retail and food service, we revitalized and operated Sedona's oldest continually operated general store and cafe for 10 years. As our business grew, so too did our passion for specialty coffee.

    Amidst the upheaval of 2020's COIVD crisis, we decided to narrow our focus to work exclusively in the specialty coffee industry, aiming to source and roast the finest coffees in the world and share them with our local community. FreeForm Coffee was born.

    Sourced and Roasted with Care

    We hand roast our coffees in small batches on an American-made San Franciscan SF-25 Coffee Roaster in our roasting facility in the historic Brewer Road district of Sedona, Arizona. All coffees are roasted fresh to-order on a weekly basis.

    All of the coffees we decide to purchase must fulfill requirements we have set for environmental sustainability, social responsibility, or quality and innovation.

    Know that the coffee you purchase from us has been handled with care from the farm to your cup.

    Learn more about our sourcing standards

    Honoring Origin and the Environment

    Coffee as an agricultural product – not unlike other products such as wine – when grown and roasted with intention, can tell a compelling story about its origin, surrounding terroir, and the people who produce it. We consider it a privilege to share those stories with our customers and roast our coffee with care so that its distinct characteristics are enjoyed in the brewed cup.

    Operating a business in one of the world's most stunning natural environments - Sedona, Arizona - we acknowledge our responsibility to be good stewards to the land, both where coffee is produced and here in our hometown.

    Learn more about our Impact Initiatives