There's no denying that the recent trend in specialty coffee has moved toward a lighter roast profile, and we believe rightly so.  This is a distinct move away from the darker roasts that have dominated national coffee chains throughout the latter part of the 20th Century.  The simple philosophy behind this is that coffee, when grown with intention, can have a tremendous amount of unique character in the cup that reflects the region it was grown in, the altitude of the farm, the growing techniques of the farmer, the individual varietals of the coffee plant, and the processing method of the coffee cherry.  Generally speaking, when coffee is roasted to a "lighter" profile, it gives an opportunity for that individual character of the bean to shine.  When coffee is roasted to a "darker" profile, the flavors of the "roast" - the burning or carmelization of sugars and extraction of oils from the bean - can often cover up the delicate unique profile of the bean.  For large producers of coffee, darker roasts can be advantageous, as they all for a more unified flavor profile across thousands of pounds of coffee from varying origins.  Being a small-batch coffee roastery, we don't have that requirement, so it frees us to explore the uniqueness in each individual lot of coffee we purchase.

Like anything, we find that the distinction between "light" and "dark" roasts can be very polarizing and often lure consumers and roasters into "taking sides" or being strictly dogmatic about their preference or approach.  So while, yes, we tend to focus on the lighter end of the spectrum for our roast profiles, we try to meet the individual bean where it is at and find the ideal roast profile to bring out the best in it.  This means our roasts will vary from bean to bean within a spectrum of light to medium roasts and we believe this is the best approach to showcasing the uniqueness of each coffee we buy.

With regards to boldness, this is a challenging question to answer as there seems to be no universally agreed-upon definition for "boldness" in coffee.  Some people consider bold to be a flavor descriptor, others consider it a measure of caffeine strength, still others correlate bold with body.  Contrary to what you might think is likely that lighter coffees actually retain more caffeine than darker roasted coffees, but the jury may still be out on that.  Generally speaking, it is safe to assume that most of our coffees will be light to medium bodied with varying levels of flavor intensity.  We encourage you to read our descriptions for each coffee to find the one that most suits your preferences.  Please always free free to reach out and start a dialog with us, helping you find a coffee that you love is something that brings us immense joy!

We are currently in the process of planning and designing a new tasting room here in Sedona to showcase all of our coffees and to give customers a space to get to know our baristas and roasting team.  We anticipate being open toward the end of 2022.  Sign up for our newsletter at the bottom of the page to stay in the loop!

We have a number of partners in Sedona and Northern Arizona serving our coffee and selling bags. Please refer to our Partners page for a complete listing of our local partners.

At this time we are operating a production-only roastery and do not have a retail component or the ability to host the public. Stay tuned for news about our upcoming roastery and coffeeshop scheduled to open sometime in 2022!

At this time we are a pretty small operation, with just a few people wearing many hats, but of course we plan to grow!  If you think you'd be a great addition to our team, we'd always love to hear from you. 

All orders of $50 or more ship free!  For orders with free shipping, we will typically select the most economic shipping method between USPS Priority Mail, UPS Ground, or FedEx Ground.  More often than not, however, we ship USPS Priority Mail so that your coffee is delivered to you within 2-3 business days.  Orders less than $30 will display shipping costs and carrier options in your cart at checkout.

We ship coffee anywhere within the United States!  International customers interested in ordering coffee should email us first for a quote and logistics.  

We roast coffee to order every week, typically on Tuesdays through Thursdays.  All orders received by midnight on Tuesday will be entered into our weekly production schedule and ship on or before Friday the same week.  If you have urgent needs, or would like to delay your shipment, we are always happy to help if we can - just reach out!