Manzanita - Jorge Rojas

Jorge Rojas is a fourth-generation coffee grower who was raised on his family’s farm in the mountains of Tolima. After losing his father at a young age, Jorge began working the farm alongside his mother and quickly immersed himself in the work of coffee production. As a teenager he also worked as a bag handler for a local coffee association, gaining exposure to every step of the coffee supply chain.

Over time, Jorge learned every aspect of managing a coffee farm. After inheriting part of his family’s land, he purchased neighboring plots and established his own farm, which he named El Jardín.

In 2016, he was introduced to specialty coffee and in the years since, Jorge has dedicated himself to producing exceptional coffee and experimenting with advanced processing techniques and unique varieties.

In 2016, Jorge was introduced to specialty coffee, and since then he has dedicated himself to producing exceptional coffees while experimenting with advanced processing techniques and unique varieties. His work has been recognized in competitions such as Cup of Excellence and other international events, and today his coffees are sought after by specialty roasters around the world.